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In 2007, I began a documentary project involving my parents.

 

16 years later, and I'm still documenting.

In early 2023, I began sharing some of this archive on TikTok where I now seem to have amassed over 160K followers, and a global view count of over 50 million.

 

In late 2023, the project was very kindly featured on It's Nice That, and in February 2024, I gave a talk about what it's like recording content with my parents to an audience of 700 people at a Nicer Tuesdays event held at EartH in Dalston.

The project has now led to numerous brand partnerships (Waitrose, Ninja, KitchenAid and more) and other further creative opportunities.

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